[ Staff Product Designer ]
Designer building
0-1 platforms.
Currently at Roofr, where I built the CRM from zero to 2,400+ companies and scaled the design system to 20,000+ weekly inserts. Now driving the design team's shift to AI-native workflows.
[ Featured cases ]
2026–Ongoing
Custom Addresses
Closes a years-old gap in the New Job flow without harming report-revenue (that relies on location). First AI-created prototype at Roofr, then onboarded the design team to the same Claude Code prototype workflow.
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2023–2024
CRM MVP
0-to-1 CRM that moved Roofr from individual features into an operating system for roofers. 2,400+ companies running their business on it since launch, 33% paid-tier workflow adoption, and 1,500+ monthly task completions.
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2024
Custom Workflows
3,070 custom stages created in the first year, 37% of Elite users running all 3 workflows, and the operating-system claim made real.
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2019–2022
Resiada
B2B hotel-block platform that replaced spreadsheets and legacy tools (Passkey, OnPeak), with consumer-grade attendee booking. 0-to-1 launch with six-figure year-one revenue and a SISO 2019 award.
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[ Additional cases ]
2022–Ongoing
Design System
Design system at scale: 20,000+ weekly inserts org-wide, 400+ components, 341,898 yearly Button insertions across 220 variants, and instant dark mode through Figma variables.
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2025
Unified Inbox
Cross-channel comms hub for Roofr's CRM. Paid SMS add-on grew from 0 to 259 companies in the first year; Gmail integration reaches 11.24%.
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2022
Automations
Self-serve rules engine that cleared the developer bottleneck on event configuration: 85% fewer tickets in beta, days saved on complex international event setup, and an enterprise-evaluation blocker closed.
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2022
Global Search
Single global search across event and attendee records with context-aware ranking. 20%+ reduction in time-to-find across user types in beta; ~60% of CS 'search twice' patterns reduced to a single search.
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[ Playground ]
AI-native experiments and products, shipped end-to-end outside of work.
Open to the right role
Let’s talk.
Based near Toronto. Remote preferred, also open to hybrid-GTA or the right relocation.
Email averylevitt@gmail.com or say hi on LinkedIn